HOPE CARMICHAEL

UX leader turning ambiguity into scalable, validated experiences through systems thinking, user insight and narrative clarity.

Redefining UX for T+L's World's Best Awards
Led the strategic redesign of Travel + Leisure’s most high-visibility digital experience, delivering an interactive tool and refreshed navigation.
Leading People Inc.'s First Consumer AI Rollouts
Spearheaded the company’s first LLM-driven UX initiatives, modeling experimentation to shape the company’s evolving AI approach.
From Redesign to Playbook: Scaling UX in Performance Marketing
Transformed a single-page Personal Loans redesign into a repeatable UX strategy across multiple Performance Marketing categories.
Investopedia Simulator Redesign: Legacy Tool to Growth Product
Led a full-stack redesign of a 20-year-old application, reviving its educational value and user engagement.
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