CHALLENGE

People Inc. had no playbook for building consumer products. In October 2025, I joined the Commerce team to lead UX/Product Design for Picksy, a nascent idea for a universal "save everything you're shopping" tool. There were no existing patterns, no validated concept, and no precedent at the company. My team and I had to design and build the plane while landing it.

ACTION

I led design strategy and delivery from first concepts to public beta launch:

Managed three designers full-time on Picksy (later adding a dotted-line resource I advocated for), reviewing work directly with our CEO and senior leadership
Ran generative and evaluative UX research to validate the core concept and pressure-test the beta
Championed SMS-native capture: users text Picksy a link or a photo and it lands in their account, meeting users in-context, with a thoughtful path for those cautious about sharing a phone number
Ruthlessly prioritized a great foundation of saving via link, photo, or text, collections, and price tracking over premature social features

RESULT

Picksy's public beta went live in early July 2026:

Zero to live in roughly nine months
Overwhelmingly positive research feedback validating both the core concept and the beta experience
Have exceeded 10k users since launch

Beyond the product itself, we established the company's first zero-to-one consumer design practice: a playbook that didn't exist before we wrote it.

GO TO PICKSY