HOPE CARMICHAEL

UX leader turning ambiguity into scalable, validated experiences through systems thinking, user insight and narrative clarity.

Picksy: Taking People Inc.'s First Consumer Product from Zero to Live

Led a team of designers to take a brand-new consumer commerce product from nascent idea to public beta in nine months, building the company's first zero-to-one design playbook along the way.

Redefining UX for T+L's World's Best Awards

Led the strategic redesign of Travel + Leisure’s most high-visibility digital experience, delivering an interactive tool and refreshed navigation.

Leading People Inc.'s First Consumer AI Rollouts

Spearheaded the company’s first LLM-driven UX initiatives, modeling experimentation to shape the company’s evolving AI approach.

From Redesign to Playbook: Scaling UX in Performance Marketing

Transformed a single-page Personal Loans redesign into a repeatable UX strategy across multiple Performance Marketing categories.

Investopedia Simulator Redesign: Legacy Tool to Growth Product

Led a full-stack redesign of a 20-year-old application, reviving its educational value and user engagement.