INVESTOPEDIA SIMULATOR

Redesigning a legacy tool into a growth engine

CHALLENGE

The Investopedia Stock Simulator had strong name recognition but was outdated and underutilized—poor mobile UX, weak IA, and little visual appeal. Despite having over 2.3M users, the experience wasn’t meeting the needs of modern, self-directed learners or attracting users from platforms like Robinhood. It needed to become a true learning and engagement tool.

ACTION

As sole designer, I led a full redesign from strategy through QA:

Conducted deep user research and built 4 core personas
Redesigned IA, added contextual onboarding, and rebuilt core trading flows
Advocated for an app-like mobile experience (without being able to build an app)
Partnered tightly with product and engineering on a scalable MVP and post-launch roadmap

RESULT

The relaunch drove:

+133% increase in user activation
$2.5M in annual revenue via sponsorship and broker tables
Strong user feedback on mobile UX and clarity

This project helped redefine our team’s approach to legacy product investment and educational UX—and I now manage the designer leading ongoing improvements.

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