About

I'm Hope, a product design leader who came to design through storytelling.

I started in communications, which taught me the thing I now believe most about product design: clarity is a feature. Today I'm a Senior Director of Product Design at People Inc., where I lead distributed design teams across verticals and spend my favorite hours on zero-to-one work. Most recently that meant taking Picksy, a consumer shopping product, from a first sketch to a national launch and a wishlist relaunch in eighteen months.

My throughline is turning ambiguity into direction. I've redesigned twenty-year-old legacy tools, launched a company's first consumer AI products, and built design playbooks where none existed. The pattern is always the same: listen to users, prototype until the story tells itself, and bring stakeholders along with narrative rather than decrees.

The part of the job I protect most fiercely is growing designers. I manage and mentor a team I'm proud of, and I measure my success by what they ship and where they go next.